Standing up for Justice since 2006

LOAR PLLC is a fast-growing, woman-owned personal injury law firm with two decades of experience, recognized by Thomson Reuters and Martindale-Hubbell for excellence. We fight for individuals and families affected by serious injury or loss—whether from negligent truck drivers, drunk driving tragedies, or workplace fatalities. Let us help you move forward. Call (888) 288-6503 — make the call that matters.

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Leadership with purpose

Meet Our Founder

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  • LOAR founder, Amber Russell, graduated from the University of Texas with a Bachelor’s in Psychology before graduating with distinguished honor to the Order of the Coif, in the top 10% from the University of Texas Law School. She started her career with the international firm Baker Botts and spent decades honing her craft. She has been recognized for excellence by Thomson Reuters (Super Lawyer and Rising Star 2013-2023), Martindale-Hubbell, Top Attorney by Austin Monthly, and Travis County Women Lawyers Association. She serves on the board of mentoring associations in Austin and Dallas, supporting other women attorneys. She and her husband also serve on the board of the nonprofit they launched, SOAR (www.loarpllc.com/SOAR), providing $100K in annual scholarships, to help open doors for ‘first females’.

    Amber has helped thousands of clients who have been seriously injured, including victims of trucking and auto crashes. Having worked on both sides, first as a defense attorney and now as a plaintiff’s personal injury lawyer, Amber sees the issues from all angles and navigates challenges to bring your case to resolution. Amber is well known for her fierce client advocacy and deep expertise in handling complex cases involving catastrophic injury. She brings the latest technology for scene inspections, forensic examinations of mobile devices and other electronic data, and has best in class team to even work the most complex 18-wheeler cases.

    LOAR was founded to reinvent the Personal Injury business. LOAR is focused on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment. Amber felt a calling very early to balance personal achievements with helping others. While attending the University of Texas Law School, she worked with groups to serve victims of domestic and sexual violence as well as individuals alleging they were wrongfully convicted. She is a frequent teacher and invited lecturer for legal, entrepreneurial and leader groups across Texas.

Expertise You Can Trust

Areas Of Practice

We offer comprehensive legal support across multiple disciplines, ensuring that you have trusted counsel every step of the way.

Know before you hire

5 Tips to Hiring a PI Attorney

Don’t leave your recovery to chance. Follow these five essential to find an attorney who will fight for the compensation you deserve.

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What our clients are saying

Client Reviews

See how we’ve helped clients just like you navigate their legal challenges with confidence and success.

Amber was phenomenal! I definitely felt comfortable asking any questions and always received timely and detailed answers. Amber definitely made me feel that she cared about my case and was vigorously fighting for me. We went into my case with certain tempered expectations on what the outcome would be. Thanks to Amber and her staff the result far exceeded the expectation and I could not be happier with the results.

Amber took on my daughter’s personal injury case after a year of not having any luck getting resolution with the company. She was able to clearly lay out her assessment of the situation as well as her approach to remediation. Throughout the process she was clear and efficient on how my daughter and I needed to help with the case. She was able to communicate the case and impact on my daughter in a compelling way that led to signficant company engagement despite being over a year since the incident. The case was settled in a timely manner and her assessment in our initial conversation was exactly right. She was very easy to work with both for myself and my daughter who had experienced the physical and emotional impact on the incident. I’d highly recommend Amber.

Amber took a very difficult situation and not only made it bearable, she got a better outcome than I thought possible. She has great empathy for the difficulty of some situations and is able to guide you through them. She was always honest and up front with me and set realistic expectations. I am a paralegal and have worked with many attorneys and can say that she is one of the best.

Jean and the team worked relentlessly to make sure that all aspects of my case were presented. They represented me with utmost care and consideration…resulting in a nice settlement.

Amber formed an immediate bond with my wife, the accident victim, and made her feel comfortable with her representation. This is what made the partnership work. Amber is an amazing attorney, always prepared, great communication, and the correct advice to you to help your case move forward. Without Amber’s attention to detail, work ethic, and preparation, we would not have had a successful outcome.

Amber practiced law with honesty and integrity as a follower of Jesus. She persevered assertively and was able to get justice served.

This firm is excellent. Very professional and helpful on all counts. I highly recommend them for your legal needs.

Jean and the team at LOAR made my experience simple and painless. They explained all my options at every step along the way and helped me make informed decisions. I hope I don’t ever need a personal injury lawyer again, but if the time comes, I’ll be right back here.

I’m in the insurance business and I become acquainted with attorneys often. I became aware of her work when she represented one of my client’s patrons. Even though she was on the “opposite side of the table”, her demand letter caught my eye as being one of my most concise, thorough, professional, and aggressive letters I’ve ever seen….her work here was recommendation enough for me! Trust me here, if she is representing on the offensive against my client and she catches my eye, It’s the real deal. When I reached out to her on my situation, I was delighted to see that Amber started her own firm. I worked with both Amber and Kayla (attorney at firm) when I had an unfortunate circumstance pertaining to a product liability situation. It was a smaller claim, but these ladies had compassion to come to my defense and met every single one of my expectations on the case, and more! Through my close dealings with them, they proved their excellent legal knowledge, and I couldn’t be happy enough. They are a joy to work with and I give them my very highest recommendation as both a professional and a client.

Amber is a smart, knowledgeable, and conscientious attorney. She works hard for her clients and is persistent in getting excellent results. I appreciate how communicative she is as well.

Amber held my hand through the entire settlement process. She personally returned phone calls and emails same-day and was available for any and all questions I had regarding my case. I would highly recommend her to anyone who is looking for an attorney for personal injury cases! Thankful to have had her expertise during this stressful time in my life.

From the first visit with Amber I felt very well taken care of. She spoke with such compassion, explaining every detail of of the process. I honestly don’t believe any other lawyer could have got the awesome result she attained for me!

I cannot say enough about the care and hard work that Amber put into our case. She took over at the last minute and without hesitation jumped in and got my grandson and myself the settlement that we deserved. She is a powerful speaker, presenter and negotiator. If you want a firm to be thorough when representing you or your loved ones, Amber is the person to see. She cares about your injuries and seeks solutions with guidance that makes you know that you are in great hands. Thank you for all you did for us!

Industry Recognition & Client Trust

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