Standing up for Justice since 2006
LOAR PLLC is a fast-growing, woman-owned personal injury law firm with two decades of experience, recognized by Thomson Reuters and Martindale-Hubbell for excellence. We fight for individuals and families affected by serious injury or loss—whether from negligent truck drivers, drunk driving tragedies, or workplace fatalities. Let us help you move forward. Call (888) 288-6503 — make the call that matters.

Meet Our Founder
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LOAR founder, Amber Russell, graduated from the University of Texas with a Bachelor’s in Psychology before graduating with distinguished honor to the Order of the Coif, in the top 10% from the University of Texas Law School. She started her career with the international firm Baker Botts and spent decades honing her craft. She has been recognized for excellence by Thomson Reuters (Super Lawyer and Rising Star 2013-2023), Martindale-Hubbell, Top Attorney by Austin Monthly, and Travis County Women Lawyers Association. She serves on the board of mentoring associations in Austin and Dallas, supporting other women attorneys. She and her husband also serve on the board of the nonprofit they launched, SOAR (www.loarpllc.com/SOAR), providing $100K in annual scholarships, to help open doors for ‘first females’.
Amber has helped thousands of clients who have been seriously injured, including victims of trucking and auto crashes. Having worked on both sides, first as a defense attorney and now as a plaintiff’s personal injury lawyer, Amber sees the issues from all angles and navigates challenges to bring your case to resolution. Amber is well known for her fierce client advocacy and deep expertise in handling complex cases involving catastrophic injury. She brings the latest technology for scene inspections, forensic examinations of mobile devices and other electronic data, and has best in class team to even work the most complex 18-wheeler cases.
LOAR was founded to reinvent the Personal Injury business. LOAR is focused on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment. Amber felt a calling very early to balance personal achievements with helping others. While attending the University of Texas Law School, she worked with groups to serve victims of domestic and sexual violence as well as individuals alleging they were wrongfully convicted. She is a frequent teacher and invited lecturer for legal, entrepreneurial and leader groups across Texas.
Areas Of Practice
We offer comprehensive legal support across multiple disciplines, ensuring that you have trusted counsel every step of the way.
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Trucking Crashes
Trucking Crashes
Our team has experience helping people who have been hurt as a result of a truck driver’s negligence. No one can erase what happened, but we can help you get justice. Make the call that matters.
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Wrongful Death
Wrongful Death
Many who have lost a loved one face not only grief, but also the sudden imperative to provide for themselves and their family. While no amount of money will ease the pain of losing a loved one, we believe that holding negligent parties accountable, we help ensure that this same type of tragedy does not happen to another family. In instances of wrongful death, Texas Courts may grant spouses, children, and even parents compensation for financial and emotional losses.
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Car Wrecks
Car Wrecks
The LOAR helps clients who have been hurt in car wrecks every day. They have made recoveries for clients who have lost loved ones as a result of drunk drivers, distracted drivers, and delinquent company drivers.
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Personal Injury
Personal Injury
We are passionate about helping families recover after a tragedy. Our firm has represented clients in trucking crashes, premises liability cases, victims of sexual harassment, and children who have been injured.
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Class Action/Mass Tort
Class Action/Mass Tort
Your injuries may be an example of many others’ experiences. By contacting a Texas personal injury attorney right away, you could be in the position to begin a class action lawsuit or to join an existing action. The only way to determine if you are one of many people similarly hurt is to speak with an experienced attorney.
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Workplace Injury
Workplace Injury
If you or your loved one has suffered a severe work injury or has tragically lost their life while on the job, our workplace injury lawyers, wrongful death attorneys, and accomplished support staff provide trusted legal representation for our fellow Texans.
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Premises Liability
Premises Liability
When you are hurt on someone else’s property, what should have been a fun vacation, an important work trip, or a simple run to the store can become a nightmare. We can help. Property owners who invite you on their property for their own benefit (like hotels, apartments, grocery stores, restaurants, and other businesses), owe a duty to protect you from any unreasonably dangerous conditions that they knew or should have known about. This can include the condition at the property like a concealed hole on the walking path, or even the risk of being a victim of a violent crime.
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Ranch Hand Injuries
Ranch Hand Injuries
The Texas Supreme Court issued an opinion on a case involving the death of a ranch employee and determined the Farm Animal Liability Act does not apply to “ranchers and ranch hands.” We can help Ranch Hands injured at work.
Client Reviews
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Industry Recognition & Client Trust
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