LOAR PLLC: A Modern Approach to Civil Trial Law

LOAR PLLC is a fast-growing, woman-owned, civil trial law firm with offices in Austin, Waco, Dallas/Fort Worth, Rio Grande Valley, Seattle and Denver. Following her passion for technology and innovation, Amber Russell founded LOAR to combine technology and legal acumen to create a better experience for her clients, for her employees, and for the communities she and her team support. A key improvement to this model is the ability for all work to be done virtually or at any of the firm’s three state wide offices or at home with the same efficiency and productivity. While work can be done virtually, the company also believes in the power of face to face conversations and relationships. LOAR PLLC is looking for top legal talent that shares in their passion for the law and improving the lives of Texans.

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I started LOAR to reinvent the Personal Injury practice, focusing on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment. As part of this, we launched SOAR Texas, a nonprofit scholarship foundation, to provide $100K in annual college scholarships to 20 outstanding female students. We also began hosting Women in Law events to bring together women in the legal profession to foster connections, provide support, and expand our professional networks. The same spirit of connection and support flows through our firm, and it’s a large part of what has driven our success.

In these forums, a common question we get is how we can partner with LOAR PLLC. In some cases, these were firm owners who were looking to supplement their income, provide new services for their local relationships, or maintain their autonomy while getting the benefits of a large firm. In other cases, we have had conversations with women who left the work place for a vareity of reasons whether their desire location doesn’t have the right options, staying at home with children, or they are at a career stage where they are seeking to scale back their committments. In these cases they want to stay intellectually engaged in law, maintain professional relationships and supplement their income while focusing on their other priorities. We built our Attorney Partner Network to provide for these partnership opportuntities.

Market Practice Leaders’s

LOAR PLLC is a fast-growing and expanding in Texas, Colorado, and Washington. The firm provides top attorneys all the advantages of owning their own practice combined with the flexibility of being part of a firm with support structures, offices and meeting space, and technology allowing their team to work anywhere.

LOAR PLLC hires practice leaders who are provided the resources to fuel their business development and entrepreneurial aspiration, making this the perfect opportunity for someone who wants to convert this marketing investment and grow a large business. The firm balances a pursuit of justice, with business goals, all with a positive growth-oriented culture. The attorneys at LOAR run their dockets and first chair cases, and also benefit from expert legal guidance, paralegal support and training through the firm. Attorneys serve their clients with skill and compassion, with a mission to change lives.

The firm has digital, broadcast, print, and event marketing directed at our rapidly growing Corpus Christi presence. Theses attorneys will be able to utilize marketing tools (including new ads featuring the lead attorney) to build their business. At our firm you will have a practice that balances a pursuit of justice, with business goals, all with a positive growth-oriented culture.

We are looking for an attorneys who can own their dockets and first chair cases, while also receiving expert legal guidance, paralegal support and training through the firm. At LOAR, PLLC, we serve our clients with skill and compassion, and our mission is to change lives.


Of Counsel – Virtual Flex

Our Virtual Flex program is built for experienced attorneys who have at least 10 hours a week to work on cases. These Of Counsel roles are onboarded and trained on LOAR systems to unlock all the firm’s capabilities for their benefit. Of Counsel roles can either bring in cases from their network or work cases that come through LOAR marketing which may be of interest for them.

When an Of Counsel accepts the case, they are assigned ownership for working this case through resolution. Of Counsel roles have the support of Paralegals and expert attorneys to work through the various stages of a case.

When cases close, they receive a percentage of the attorney fees received on the case. Of Counsels can scale up and down their workload based on their time and compensation desires. These attorneys can work as much as they want by accepting more cases but have flexibility in when they work and where they work to handle their responsibilities. We partner with these attorneys to provide the ultimate flexibility allowing them to stay connected to their legal and professional interest’s world while pursuing other passions.


Firm Practice Expansion – Of Counsel Contributor

LOAR encourages the entrepreneurial motivation of world class attorneys. For firm owners who are looking to broaden their dockets, supplement their income, provide new services for their local relationships, they can maintain their autonomy, while getting the benefits of a large firm, we have our Practice Expansion Of Counsel roles. Firm owners continue to run their firms as they had before but add a new set of LOAR capabilities for Personal Injury cases. Of Counsels are presented with cases that may be of interest for them to work as a Trial Attorneys. While preserving their independence, Of Counsels work closely with LOAR resources to ensure clients have access to high quality legal representation.

LOAR also provides the case specific investments, calling on a first-class network of experts, to win the largest cases against top defense firms. These larges cases can go for years and require substantial resource requirements. Of Counsels can feel confident knowing all the firm’s resources are available to take on even the most difficult cases. Of Counsels are onboarded and trained on LOAR systems to ensure all the firms’ capabilities are available for their cases, and they are provided the support of Paralegals and access to expert Attorney’s to work through the various stages of a case. When cases close, they receive a percentage of the attorney fees received on the case.

Leadership with purpose

Meet Our Founder

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  • LOAR founder, Amber Russell, graduated from the University of Texas with a Bachelor’s in Psychology before graduating with distinguished honor to the Order of the Coif, in the top 10% from the University of Texas Law School. She started her career with the international firm Baker Botts and spent decades honing her craft. She has been recognized for excellence by Thomson Reuters (Super Lawyer and Rising Star 2013-2023), Martindale-Hubbell, Top Attorney by Austin Monthly, and Travis County Women Lawyers Association. She serves on the board of mentoring associations in Austin and Dallas, supporting other women attorneys. She and her husband also serve on the board of the nonprofit they launched, SOAR Texas (www.loartexas.com/SOAR), providing $100K in annual scholarships, to help open doors for ‘first females’.

    Amber has helped thousands of clients who have been seriously injured, including victims of trucking and auto crashes. Having worked on both sides, first as a defense attorney and now as a plaintiff’s personal injury lawyer, Amber sees the issues from all angles and navigates challenges to bring your case to resolution. Amber is well known for her fierce client advocacy and deep expertise in handling complex cases involving catastrophic injury. She brings the latest technology for scene inspections, forensic examinations of mobile devices and other electronic data, and has best in class team to even work the most complex 18-wheeler cases.

    LOAR was founded to reinvent the Personal Injury business. LOAR is focused on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment. Amber felt a calling very early to balance personal achievements with helping others. While attending the University of Texas Law School, she worked with groups to serve victims of domestic and sexual violence as well as individuals alleging they were wrongfully convicted. She is a frequent teacher and invited lecturer for legal, entrepreneurial and leader groups across Texas.

Expertise You Can Trust

Areas Of Practice

We offer comprehensive legal support across multiple disciplines, ensuring that you have trusted counsel every step of the way.

Industry Recognition & Client Trust

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