LOAR 2025 New Year’s Letter

Transforming the Personal Injury Industry with Heart and Vision

Friends and Community,

As we reflect on an extraordinary year, we are deeply grateful for the milestones we’ve achieved and the relationships that made them possible. At LOAR PLLC, our mission extends beyond securing legal victories—it’s about reimagining how we serve our clients, empower our team, and create meaningful change in our communities. Together, we are not just building a firm but a legacy rooted in compassion, innovation, and justice.

Delivering Life-Changing Results

This year has been one of incredible growth and meaningful advocacy. Our legal victories have brought hope and justice to families in need:

• In one unforgettable case, we rewrote our legal strategy overnight after receiving key documents late. Despite this challenge, we secured a life-changing settlement for a widow and her children in a seven-figure wrongful death case.
• In a government discrimination case, we uncovered our strongest witness just before trial and successfully proved systemic bias, overcoming significant procedural hurdles.
• In the challenging area of medical malpractice—where legislative changes have limited opportunities for justice—we resolved five cases this year, achieving six-figure recoveries for families. While monetary outcomes are often capped, the validation of the harm these families endured remains one of the most meaningful outcomes.

These stories illustrate our team’s resilience, creativity, and relentless pursuit of justice.

Differentiating in a Crowded Market

At LOAR PLLC, we pride ourselves on tackling complex legal challenges with agility and innovation. This year, we stood out in several ways:

• We zealously pursued discovery misconduct by opposing parties, securing a rare $21,000 sanction award—an important win for our clients and accountability in the legal system.
• In a nursing home case involving a missing dementia patient, we helped the family organize rescue teams and press conferences to enlist public support. Our efforts contributed to a national publication studying the dangers of elopement in care facilities, a crisis that has resulted in nearly 100 preventable deaths over the past six years.
• We worked closely with families impacted by DWI tragedies, collaborating with MADD to address systemic issues. In one case, we supported a family as they navigated the criminal justice system, ultimately helping to secure a decades-long prison sentence for a repeat offender who caused a devastating loss.

Cultivating a Great Work Environment

We are committed to being one of the best places to work in the legal industry:

• This year, we grew our team from 6 to 13 members and expanded to Denver, Seattle, and Houston, broadening access to justice across communities.
• Our hybrid work model and cutting-edge technology streamline workflows, allowing our team to focus on impactful work while maintaining balance and provides flexibility for our team.
• Comprehensive benefits, wellness programs, and professional growth opportunities ensure our team thrives. We celebrate every success—whether it’s a courtroom victory or a personal milestone. We capped this off with a team trip to Miraval Resort & Spa.

Building and Uplifting Our Community

At LOAR, our commitment to community is foundational:

• Through the SOAR Scholarship Foundation, we awarded $100,000 in scholarships this year, empowering 20 women to pursue higher education. In our third year of the program, we’ve provided a total of $250,000 in scholarships.
• Our Women in Law initiatives connected over 6,000 women attorneys through in-person and online events, fostering stronger professional networks.
• We paid $400,000 in attorney referral fees, reinforcing trust and collaboration with our valued partners.
• We participated in impactful pro bono efforts, including Adoption Day and community legal clinics, to extend our reach and support those in need.  

Financial Health and Strategic Growth

We are proud to operate with zero debt, fully funding initiatives like the SOAR Scholarship program at the start of each year. Our seven-figure profits are reinvested into expanding access to justice and advancing the legal industry. This year, we invested in new technologies, expanded practice areas, and broadened our geographic reach.

Looking Ahead to 2025

We are excited for the opportunities that lie ahead. In 2025, we anticipate filling new attorney roles in Dallas, Denver, and Houston, and we plan to double the number of clients we serve. By embracing cutting-edge technologies such as Generative AI and advanced investigatory tools, we will continue to improve advocacy for our clients. Additionally, we will host 10 Women in Law events across three states, deepening our relationships with the attorney community and building momentum for positive change.

A Heartfelt Thank You

None of this would be possible without the trust of our clients, the dedication of our team, and the support of our partners and friends. Together, we are building a firm that stands for justice, compassion, and innovation. From our LOAR family to yours, we wish you a joyful, prosperous, and meaningful New Year. Let’s make 2025 a year to remember.

With gratitude,

Amber Russell
Founder & Managing Attorney, LOAR PLLC

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