Standing up for Justice since 2006


LOAR PLLC is a fast-growing, woman-owned, personal injury law firm serving clients from coast to coast. The lawyers at LOAR bring two decades of experience and have been recognized for excellence by Thomson Reuters (Rising Star 2013-2024, Up and Coming Texas 100, and Women 50), and Martindale-Hubbell.

Our firm helps families after a tragedy, and we represent individuals all who have suffered serious and permanent injuries as a result of negligent truck drivers, those who have lost loved ones to drunk drivers, and children who have lost parents killed at work trying to provide for their families.

Make the call that matters, and let our team help you put the pieces back together. Call us today at
(888) 288-6503.

Meet Our Founder

LOAR founder, Amber Russell, graduated from the University of Texas with a Bachelor’s in Psychology before graduating with distinguished honor to the Order of the Coif, in the top 10% from the University of Texas Law School. She started her career with the international firm Baker Botts and spent decades honing her craft. She has been recognized for excellence by Thomson Reuters (Super Lawyer and Rising Star 2013-2023), Martindale-Hubbell, Top Attorney by Austin Monthly, and Travis County Women Lawyers Association. She serves on the board of mentoring associations in Austin and Dallas, supporting other women attorneys. She and her husband also serve on the board of the nonprofit they launched, SOAR Texas (www.loartexas.com/SOAR), providing $100K in annual scholarships, to help open doors for ‘first females’.

Amber has helped thousands of clients who have been seriously injured, including victims of trucking and auto crashes. Having worked on both sides, first as a defense attorney and now as a plaintiff’s personal injury lawyer, Amber sees the issues from all angles and navigates challenges to bring your case to resolution. Amber is well known for her fierce client advocacy and deep expertise in handling complex cases involving catastrophic injury. She brings the latest technology for scene inspections, forensic examinations of mobile devices and other electronic data, and has best in class team to even work the most complex 18-wheeler cases.

LOAR was founded to reinvent the Personal Injury business.  LOAR is focused on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment.    Amber felt a calling very early to balance personal achievements with helping others.  While attending the University of Texas Law School, she worked with groups to serve victims of domestic and sexual violence as well as individuals alleging they were wrongfully convicted.  She is a frequent teacher and invited lecturer for legal, entrepreneurial and leader groups across Texas.

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