Standing up for Justice since 2006

LOAR PLLC is a fast-growing, woman-owned, personal injury law firm serving clients from coast to coast. The lawyers at LOAR bring two decades of experience and have been recognized for excellence by Thomson Reuters (Rising Star 2013-2024, Up and Coming Texas 100, and Women 50), and Martindale-Hubbell.

Our firm helps families after a tragedy, and we represent individuals all who have suffered serious and permanent injuries as a result of negligent truck drivers, those who have lost loved ones to drunk drivers, and children who have lost parents killed at work trying to provide for their families.

Make the call that matters, and let our team help you put the pieces back together. Call us today at
(888) 288-6503.

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Meet Our Founder

LOAR founder, Amber Russell, graduated from the University of Texas with a Bachelor’s in Psychology before graduating with distinguished honor to the Order of the Coif, in the top 10% from the University of Texas Law School. She started her career with the international firm Baker Botts and spent decades honing her craft. She has been recognized for excellence by Thomson Reuters (Super Lawyer and Rising Star 2013-2023), Martindale-Hubbell, Top Attorney by Austin Monthly, and Travis County Women Lawyers Association. She serves on the board of mentoring associations in Austin and Dallas, supporting other women attorneys. She and her husband also serve on the board of the nonprofit they launched, SOAR Texas (www.loartexas.com/SOAR), providing $100K in annual scholarships, to help open doors for ‘first females’.

Amber has helped thousands of clients who have been seriously injured, including victims of trucking and auto crashes. Having worked on both sides, first as a defense attorney and now as a plaintiff’s personal injury lawyer, Amber sees the issues from all angles and navigates challenges to bring your case to resolution. Amber is well known for her fierce client advocacy and deep expertise in handling complex cases involving catastrophic injury. She brings the latest technology for scene inspections, forensic examinations of mobile devices and other electronic data, and has best in class team to even work the most complex 18-wheeler cases.

LOAR was founded to reinvent the Personal Injury business. LOAR is focused on long-term goals balancing client success, community impact, and a positive, growth-oriented work environment. Amber felt a calling very early to balance personal achievements with helping others. While attending the University of Texas Law School, she worked with groups to serve victims of domestic and sexual violence as well as individuals alleging they were wrongfully convicted. She is a frequent teacher and invited lecturer for legal, entrepreneurial and leader groups across Texas.

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Our team has experience helping people who have been hurt as a result of a truck driver’s negligence. No one can erase what happened, but we can help you get justice. Make the call that matters.

Many who have lost a loved one face not only grief, but also the sudden imperative to provide for themselves and their family. While no amount of money will ease the pain of losing a loved one, we believe that holding negligent parties accountable, we help ensure that this same type of tragedy does not happen to another family. In instances of wrongful death, Texas Courts may grant spouses, children, and even parents compensation for financial and emotional losses.

The LOAR helps clients who have been hurt in car wrecks every day. They have made recoveries for clients who have lost loved ones as a result of drunk drivers, distracted drivers, and delinquent company drivers.

We are passionate about helping families recover after a tragedy. Our firm has represented clients in trucking crashes, premises liability cases, victims of sexual harassment, and children who have been injured.

Your injuries may be an example of many others’ experiences. By contacting a Texas personal injury attorney right away, you could be in the position to begin a class action lawsuit or to join an existing action. The only way to determine if you are one of many people similarly hurt is to speak with an experienced attorney.

If you or your loved one has suffered a severe work injury or has tragically lost their life while on the job, our workplace injury lawyers, wrongful death attorneys, and accomplished support staff provide trusted legal representation for our fellow Texans.

When you are hurt on someone else’s property, what should have been a fun vacation, an important work trip, or a simple run to the store can become a nightmare. We can help. Property owners who invite you on their property for their own benefit (like hotels, apartments, grocery stores, restaurants, and other businesses), owe a duty to protect you from any unreasonably dangerous conditions that they knew or should have known about. This can include the condition at the property like a concealed hole on the walking path, or even the risk of being a victim of a violent crime.

The Texas Supreme Court issued an opinion on a case involving the death of a ranch employee and determined the Farm Animal Liability Act does not apply to “ranchers and ranch hands.” We can help Ranch Hands injured at work.

Pedestrian and bicycle crashes require a special approach to understand the mechanisms of injury and neutralize specific attacks against non-motorized vehicles on the road. Don’t let the defendant blame you, call for help navigating your case, 512-777-3135.

Nursing Home Neglect Nursing homes and long-term care facilities are required to provide a certain standard of care, yet they often fall short. They fail to keep their residents as clean, healthy, and safe as they should. Neglect in nursing homes, or worse yet, abuse, can cause your loved one to get hurt or deteriorate.

If you’ve been injured while working on a maritime vessel, offshore oil or gas rig, ship, tug boat, or any other number of vessels, you could be covered under the Jones Act, which has protected maritime workers, seamen, sailors and others who work on U.S. territorial waters for nearly a century. Or you could be covered by maritime law, also known as admiralty law.

We are thankful for our first responders and frontline medical personnel, now more than ever. Not all medical providers, however, are created equal. When a hospital or nursing home prioritizes profits over safety, this results in understaffing, failure in training, and rushed decisions. Then bad things happen and innocent people get hurt. If you’ve been injured as a result of medical malpractice, call us and see how we can help.

The condemnation process in Texas is complex, and when the governmental authorities come to take your property, our firm will fight for you to ensure you are not run over in the process.

Helping those who cannot afford legal services is at the heart of our firm. LOAR, PLLC takes on cases, free of charge, in the areas of family law (including divorces, foster care, and adoption) and criminal justice for victims of physical and/or sexual abuse.

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Client Reviews

Amber was phenomenal! I definitely felt comfortable asking any questions and always received timely and detailed answers. Amber definitely made me feel that she cared about my case and was vigorously fighting for me. We went into my case with certain tempered expectations on what the outcome would be. Thanks to Amber and her staff the result far exceeded the expectation and I could not be happier with the results.
Amber took on my daughter's personal injury case after a year of not having any luck getting resolution with the company. She was able to clearly lay out her assessment of the situation as well as her approach to remediation. Throughout the process she was clear and efficient on how my daughter and I needed to help with the case. She was able to communicate the case and impact on my daughter in a compelling way that led to signficant company engagement despite being over a year since the incident. The case was settled in a timely manner and her assessment in our initial conversation was exactly right. She was very easy to work with both for myself and my daughter who had experienced the physical and emotional impact on the incident. I'd highly recommend Amber.
Amber took a very difficult situation and not only made it bearable, she got a better outcome than I thought possible. She has great empathy for the difficulty of some situations and is able to guide you through them. She was always honest and up front with me and set realistic expectations. I am a paralegal and have worked with many attorneys and can say that she is one of the best.
Amber formed an immediate bond with my wife, the accident victim, and made her feel comfortable with her representation. This is what made the partnership work. Amber is an amazing attorney, always prepared, great communication, and the correct advice to you to help your case move forward. Without Amber's attention to detail, work ethic, and preparation, we would not have had a successful outcome.
Amber practiced law with honesty and integrity as a follower of Jesus. She persevered assertively and was able to get justice served.
Jean and the team worked relentlessly to make sure that all aspects of my case were presented. They represented me with utmost care and consideration...resulting in a nice settlement.
This firm is excellent. Very professional and helpful on all counts. I highly recommend them for your legal needs.
Jean and the team at LOAR made my experience simple and painless. They explained all my options at every step along the way and helped me make informed decisions. I hope I don't ever need a personal injury lawyer again, but if the time comes, I'll be right back here.
I'm in the insurance business and I become acquainted with attorneys often. I became aware of her work when she represented one of my client's patrons. Even though she was on the "opposite side of the table", her demand letter caught my eye as being one of my most concise, thorough, professional, and aggressive letters I've ever seen....her work here was recommendation enough for me! Trust me here, if she is representing on the offensive against my client and she catches my eye, It's the real deal. When I reached out to her on my situation, I was delighted to see that Amber started her own firm. I worked with both Amber and Kayla (attorney at firm) when I had an unfortunate circumstance pertaining to a product liability situation. It was a smaller claim, but these ladies had compassion to come to my defense and met every single one of my expectations on the case, and more! Through my close dealings with them, they proved their excellent legal knowledge, and I couldn't be happy enough. They are a joy to work with and I give them my very highest recommendation as both a professional and a client.
Amber is a smart, knowledgeable, and conscientious attorney. She works hard for her clients and is persistent in getting excellent results. I appreciate how communicative she is as well.
Amber held my hand through the entire settlement process. She personally returned phone calls and emails same-day and was available for any and all questions I had regarding my case. I would highly recommend her to anyone who is looking for an attorney for personal injury cases! Thankful to have had her expertise during this stressful time in my life.
From the first visit with Amber I felt very well taken care of. She spoke with such compassion, explaining every detail of of the process. I honestly don’t believe any other lawyer could have got the awesome result she attained for me!
I cannot say enough about the care and hard work that Amber put into our case. She took over at the last minute and without hesitation jumped in and got my grandson and myself the settlement that we deserved. She is a powerful speaker, presenter and negotiator. If you want a firm to be thorough when representing you or your loved ones, Amber is the person to see. She cares about your injuries and seeks solutions with guidance that makes you know that you are in great hands. Thank you for all you did for us!